In modern PR practice, research is used both at the initial stage to analyze the present situation and to plan actions, and at the final stage to assess the effectiveness of the decisions taken. Intuition being of vital importance in modern business, nevertheless, it is the research that enables businesses to get first-hand information and thus to assess the information demand of the target audiences.
We offer the following services:
- Target audience's perception research (polls, surveys, interviews and other methods);
- Public opinion analysis;
- PR campaign effectiveness evaluation;
- Perception analysis and strategic recommendations development;